Case studies

Bynder Achieves €60,000 in Savings with Zluri, Exceeding Initial Projections by 4X

We had an insightful discussion with Leo, the IT Manager at Bynder, where he shared his journey of overcoming various challenges and how Zluri played a crucial role in assisting them.

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About 
Bynder

Bynder, a leading digital asset management (DAM) tool based in Amsterdam, Netherlands, helps companies create, manage, and share digital assets across preferred channels. As an industry leader, Bynder continually innovates by incorporating cutting-edge AI features into its platform.

Industry: Digital asset management

Employees: 500+

Use cases: SaaS discovery, Cost management, Contract management

€60,000

Realised Savings

100%

Visibility into SaaS stack

15%

Decrease in the Number of licenses

Challenges Faced by Bynder

Leo, the IT manager at Bynder, detailed the challenges his team faced over the past five years. The primary issues were:

  1. Overspending and Shadow IT: Limited visibility into the cost and size of the infrastructure for each application or department led to overspending and the emergence of shadow IT.
  2. Redundant Applications: Departments independently purchased applications, resulting in redundant tools and wasted resources.
  3. Limited Optimization Options: Tracking applications and costs using spreadsheets did not offer any optimization options for SaaS applications.

To solve these limitations, Bynder decided to implement Zluri's Unified SaaS Management platform, and the results were transformative.

100% visibility helped Bynder stay ahead of the curve and save €60,000

Before Zluri, Bynder was aware of about 150 applications tracked using Excel sheets. Zluri's platform revealed that Bynder actually had over 250 applications in its tool stack, some of which were unmanaged and procured via credit card, bypassing the usual procurement process.

Leo shared that their biggest pain was spending money on applications they didn’t even know existed. This comprehensive visibility empowered the IT department to make informed decisions, optimize resources effectively, and enable better resource allocation and budget planning for the future.

Zluri’s visibility into apps helped them design the budget and strategy for the coming years. The total savings Bynder achieved using Zluri over the last year was around €60,000.

Centralised app and licence management led to a 15% optimization

Zluri facilitated centralized application management, uncovering redundant applications and unused licenses across departments. This centralized approach streamlined Bynder’s entire procurement process, ensuring real-time monitoring of applications used within the organization and allowing effective license reconciliation.

Leo noted that Zluri's insights significantly aided in pricing negotiations during software renewals, providing precise data on usage and adoption rates for their applications, which gave Bynder a competitive edge. 

They also managed to decrease the number of licences for one of their tools by 15%, which was a significant improvement.

Exceptional Customer Support

Leo praised Zluri's customer support as phenomenal. The support team worked closely with Bynder, discussing their goals and roadmap, and embraced their ideas. Zluri developed and brought features that Bynder was looking to have, resulting in an excellent overall experience.

“I think it's phenomenal that Zluri sat with us and checked our goals, what’s on our roadmap, and where I would like this collaboration to go. All of this made it a really excellent experience that I had with the Zluri team.” - Leo, IT Manager, Bynder.

Conclusion

By partnering with Zluri, Bynder successfully overcame the challenges of managing its application landscape, achieving greater visibility, efficiency, and cost savings. Zluri's comprehensive platform and exceptional support have positioned Bynder for continued success in optimizing its technology infrastructure and total cost of ownership. This collaboration not only resolved Bynder's immediate issues but also set a strong foundation for future growth and innovation.

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