David Foxen, who has been in the field of SAM since the age of 18, is the founder of SAM Beast Consulting Ltd, which focuses on helping customers implement and mature successful IT Asset Management functions. He has successfully implemented IT Asset Management, Software Asset Management, and Hardware Asset Management for many organizations. He is also an ITAM content creator for the ITAM academy, which focuses on creating content related to ITAM, SAM, and software licensing. He has helped companies save a lot of money through contract negotiations, internal audits, and optimizing existing assets.David speaks about his passion for ITAM and SAM and how he developed an interest in the industry. He also talks about the changes ITAM has undergone in the last 12 years of his career. He also highlights how the SaaS landscape has made our lives easier and gives valuable insights into managing SaaS applications.Visit us at www.zluri.com to see how we can help you get started with managing your SaaS.